The Fun Theory
This site set up by Volkswagen, proposes the idea that people can be encouraged to change their behaviour for the better simply by making activities more fun. They call it The Fun Theory. These changes could be to help the environment, improve our communities, or even just to develop healthier habits.
People can contribute by giving ideas that could motivate people to ‘do the right thing’, and the best ideas submitted are awarded.
Have a look here to see some videos of the brilliant ways contributers have come up with to make doing right fun!